PRANK AS MONEY FETISHISM, CRITICISM OF YOUTUBER CELEBRITIES

نویسندگان

چکیده

Research on strategic artists makes YouTubers a medium for monetizing their content creations. The research method applies critical analysis to read narratives in prank video channels owned by Rans Entertainment (Rafi-Nagita), and Kanal Baim-Paula (Baim Wong-Paula Verhoven). In reading interpreting social contexts, political economy perspective with the theory of commodification money fetishism becomes analytical knife. results this research, various topics money. objects are family members, workers certain community members. They were tricked (surprised, scared, seduced, helped, entertained an orchestra), finally victims given gifts. While pranks from Rafi- Nagita, workers. narrative shocks "hurts" victim, but is ultimately happy good news. Raffi-Nagita put aside ethical problems production. orientation that successful controversial eyes victim consumed many viewers, adds more subscribers. This means purpose Because they make as profession.more Keywords: You Tuber, Prank, Money.

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ژورنال

عنوان ژورنال: Populika: Jurnal Ilmu Sosial dan Ilmu Politik

سال: 2023

ISSN: ['2775-9989', '0216-2490']

DOI: https://doi.org/10.37631/populika.v11i2.952